System
Why we built four controls instead of four hundred features
A note on the trade we made — and why "more" is almost always the wrong answer for a relationship business.
Blog
Notes on the system, stories from operators, and the occasional observation.
Stories
The math of a referral-only business
Why the unit of growth in a relationship business isn't the lead — and what changes when you stop counting wrong.
Notes
What we deliberately left out
A counter-feature manifesto. The list of things BuildIt does not do — and why each absence is a feature.